The Zune Marketplace is an online store that offers music, podcasts, TV shows, movies, music videos, movie trailers and mobile applications. Content can be viewed or purchased on Windows PCs with the Zune software installed, Zune devices, the Xbox 360, the Microsoft Kin phones, or Windows Phone devices.
The Zune Marketplace was originally only available in the United States. In October 2010, certain Zune Marketplace content became available in additional countries: the United Kingdom, France, Italy, Spain, Germany, Austria, Belgium, Ireland, the Netherlands, Switzerland, Mexico, Canada, Australia, and New Zealand. However, not all content is available in all countries; for example, podcasts and TV shows are not offered at all outside the United States.
Music - Initially offering 2 million songs, the Zune Marketplace has grown to offer over 14 million songs, all of which are now available in MP3 format at up to 320kbps and are DRM-free.
The home page of the Zune Marketplace shows featured music as selected by Microsoft, and the most popular music. Users can search, or filter by genres including rock, pop, dance, urban, and others.
Videos - Zune Marketplace offers television shows and Movies for purchase or time-limited rental. Some movies are available in HD. Selected content purchased via Zune Marketplace on the Xbox 360 additionally offers 5.1 surround sound.
Music videos are also offered for purchase.
Applications - Zune Marketplace includes an applications section where apps and games can be downloaded for the Zune HD. The store initially launched with 9 apps, all of which were developed by Microsoft and released for free. The selection has since expanded. Apps currently available include several games, Facebook, Twitter, and Windows Live Messenger.
The Zune PC software also allows users to browse, purchase, and install Windows Phone 7 apps from Windows Phone Marketplace.