The Apple Worldwide Developers Conference, commonly abbreviated WWDC (usually pronounced dub dub dee cee or simply "dub dub" during the conference), is a conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for developers, as well as offering hands-on labs and feedback sessions. The number of attendees usually varies between 2,000 to 4,200 developers; however, during WWDC 2007, Steve Jobs noted that there were over 5,000 attendees. WWDC 2008–2013 were capped and sold out at 5,000 attendees (5,200 including special attendees).
Apple Worldwide Developers Conference
At the keynote, Apple unveiled its next generation software: Mac OS X Lion, the eighth major release of Mac OS X; iOS 5, the next version of Apple's advanced mobile operating system which powers the iPad, iPhone and iPod Touch; and iCloud, Apple's upcoming cloud services offering. Michael Franti and Spearhead played at the Bash in Yerba Buena Gardens on June 9.
Attendees received a similar black track jacket to the one the previous year, but with a smaller "WWDC" across the front and the number "11" stitched on the back. This was the final Apple event hosted by Steve Jobs.
In 2010, WWDC 2010 was announced April 28, 2010. WWDC 2010 was held at Moscone West, San Francisco from June 7 to 11, 2010. Apple reported that the conference was sold out within 8 days of tickets being made available, even though tickets were only available at the full price of US$1599 (2009 and prior, tickets could be bought with an early-bird discount of US$300). On June 7, 2010, Apple CEO Steve Jobs announced the iPhone 4 and the renaming of iPhone OS to iOS. The FaceTime and iMovie app for iPhone applications were also announced. For the bash held June 10, the band OK Go played at the Yerba Buena Gardens. Attendees received a black track jacket with the letters "WWDC" across the vest and the number "10" stitched on the back.
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