Information Resource‎ > ‎Apple‎ > ‎Macworld/iWorld‎ > ‎

1997

posted Mar 27, 2014, 6:27 AM by Dushyanthan Devadoss   [ updated Mar 27, 2014, 6:27 AM ]
In Boston, Steve Jobs gave a status report on Apple Inc. Steve was the Chairman and CEO of Pixar. Steve addressed some of the comments that had been made about Apple: "Apple has become irrelevant", "Apple can't execute anything", and "Apple's culture is anarchy; you can't manage it". Apple's sales were $11.1 billion in 1995, $9.5 billion in 1996, and $7 billion in 1997. Steve stated the falling sales were the fundamental problem. The beginning steps that Apple was going to take were: Board of Directors, Focus on Relevance, Invest in Core Assets, Meaningful Partnerships, and New Product Paradigm. Steve announced the new Board of Directors: Ed Woolard, Chairman and former CEO of DuPont; Gareth Chang, President of Hughes International; Larry Ellison, CEO of Oracle Corporation; Jerry York (businessman), former CFO of IBM and Chrysler; William Campbell (business executive), CEO of Intuit, and Steve Jobs himself. Steve addressed their Market Focus. Apple was the dominant market leader for creative professionals. 80% of all computers used in advertising, graphic design, prepress, and printing were Apple computers. 64% of internet websites were created on a Macintosh. Apple was the largest education company in the world. Apple sold 60% of all computers in education. They sold over $2 billion in annual revenues. Steve said the Apple's Core Assets were the Apple Brand and Mac OS. Steve said the Mac OS was still the best thing in the world. It had over 20 million active users, thousands of developers, and was a $1.5 billion software industry built around it. Steve said Apple is about the Mac OS. Steve said they released Mac OS 8 two weeks prior and had already sold 1,200,000 copies. Steve announced the partnership with Microsoft. Apple and Microsoft agreed to a patent cross license for existing patents and patents issued within the next five years. Microsoft made a five year commitment to release Microsoft Office on the Mac. Microsoft would release the same number of major releases as on Windows. Apple decided Internet Explorer for Mac would be the default browser on Macintosh. Apple would be collaborating with Microsoft on Java (programming language) compatibility. Microsoft made a $150 million investment in Apple stock purchased at market price and agreed not to sell it for at least three years. Steve introduced Bill Gates via satellite.